مجلة الدراسات القانونية والاقتصادية
Volume 7, Numéro 2, Pages 799-823
2024-12-12

Effective Strategies For Digital Marketing As A Means To Enhance Tourism Agencies Services: Case Study Of 'basbas Travel' Tourism And Travel Agency In Oran As A Model



Authors : Basbas Lamia . Guessas Fatiha .

Abstract

This study aims to highlight the significance of implementing robust digital marketing strategies within tourism agencies, which frequently interface with a diverse clientele, encompassing both organizations and individual patrons. Employing a descriptive analytical methodology for its theoretical underpinnings, this research ventured into the empirical realm by conducting a field study and engaging with the management of 'Basbas Travel,' a prominent tourism agency in Oran. The findings demonstrate that, particularly in the wake of the pandemic, this agency has progressively leveraged a variety of digital marketing tools and techniques. Such strategic adoption has not only streamlined its operations but also carved a competitive niche in marketing its eclectic tourism offerings. Drawing on these insights, the study offers a compendium of recommendations aimed at empowering managers across the tourism sector to harness digital marketing efficacies

Keywords

Tourism Agency ; Tourism Services ; Digital Marketing.

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