المجلة الدولية للاداء الاقتصادي
Volume 8, Numéro 1, Pages 193-211
2025-06-30

Charting The Scientometric Evolution: Emerging Trends In Artificial Intelligence And Marketing Research



Authors : Frioui Samira . Graa Amel . Souiki Boumediene .

Abstract

This study presents a bibliometric analysis of the growing integration of Artificial Intelligence (AI) in marketing, an area still underexplored quantitatively. Using data from Scopus (1984–Q1 2024) and analyzed through R Studio, it examines author influence, countries, institutions, publication trends, keyword use, and journal presence. The first AI-marketing paper dates back to 1984, with review articles being the most common among 565 analyzed works. The Journal of Business Research emerges as the top publishing source. The U.S. leads in publication volume and international collaboration. Frequently used keywords point to themes like “AI,” “machine learning,” and “decision-making.” The study maps current trends and identifies leading contributors in the field.

Keywords

Artificial Intelligence ; Scientometric Analysis ; Marketing Strategies ; Publication Networks ; Research mapping

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