أبعاد إقتصادية
Volume 15, Numéro 1, Pages 450-467
2025-06-30

Corporate Communication In The Age Of Digital Field Study At Oum El Bouaghi University



Authors : Ridha Khellaf .

Abstract

This study, entitled "Institutional Communication in the Age of Digital Platforms, aimed to comprehensively evaluate the role and effectiveness of digital platforms within the university environment, in light of the shift from traditional to digital environments. This study addresses the research question: What is the role of the university website and Facebook page in activating institutional communication between the University of Oum El Bouaghi and its users? A descriptive approach was employed, and a representative sample from the original community was selected. The data collection tool was a questionnaire consisting of 140 forms. The findings highlight the significant role of digital platforms (website and Facebook page) in stimulating communication and increasing its effectiveness at the University of Oum El Bouaghi.

Keywords

Communication ; Institutional Communication ; Digital Platforms

Les articles similaires

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

The Role Of Communication Skills In Enhancing The Quality Of Academic Research And Academic Achievement Among Algerian University Students: A Field Study Of A Sample Of Communication And Media Science Professors At The University Of Oum El Bouaghi

Medfouni Djamel Eddine . 
pages 652-669.

L’évaluation De La Santé Mentale Des étudiants En Psychologie à L’université Larbi Ben M’hidi, Oum El Bouaghi. Assessment Of Students’mental Health At Larbi Ben M’hidiuniversity ,oum El Bouaghi.

Benaissa Farida . 
pages 1240-1258.

مدى ممارسة أساتذة التعليم المتوسط بمدينة - أم البواقي - لمهارات البحث الاجرائي لتحسين الأداء التدريسي The Extent To Which Middle School Teachers In The City Of Oum El Bouaghi Practice Procedural Research Skills To Improve Teaching Performance La Mesure Dans Laquelle Les Enseignants Du Collège De La Ville D'oum El Bouaghi Mettent En Pratique Les Compétences De Recherche-action Pour Améliorer Les Performances Pédagogiques

نموشي كنزة .  زروالي وسيلة . 
ص 317-341.

Formats de citation