مجلة الاقتصاد وادارة الاعمال
Volume 9, Numéro 1, Pages 67-85
2025-06-30

The Impact Of Digital Transformation On Enhancing The Quality Of Banking Services: A Case Study Of The Algerian External Bank (bea) Branch 42 -annaba-



Authors : Benchikh Lehocine Ahmed . Hadj Ali Adnane .

Abstract

This study aims to explore the role of digital transformation in enhancing the quality of banking services. Employing an analytical descriptive approach, a field study was conducted through a survey administered to employees at the Algerian External Bank, Branch 42 in Annaba. A total of 42 survey forms were analyzed. The findings suggest that digital transformation acts as a foundational strategy for banks aiming to offer innovative and creative banking services, transcending traditional methods. It significantly enhances service quality, thereby reinforcing the bank’s competitive position.

Keywords

Digital Transformation ; Banking Services ; Service Quality

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