Aleph
Volume 12, Numéro 2, Pages 383-399
2025-04-16
Rethinking Reception: Epistemological Shifts From Literary Studies To Media Research
Authors : Abada Nour El Houda .
Abstract
The notion of independence in media and communication sciences suggests it should operate as a distinct discipline with its own methodologies, concepts, and theories. However, the reality reveals significant overlaps with fields like sociology, psychology, and literature. This interrelation prompts a critical reevaluation of the concept of independence, leading us to question its validity and implications. One particularly intricate concept within this overlap is "reception." The interconnections between media and communication sciences and other disciplines raise essential questions: Do these overlaps indicate deficiencies in the concepts of media and communication? Do they detract from the field's autonomy? Or does the very nature of the humanities and social sciences resist complete separation, unlike the natural sciences? Rather than viewing these overlaps as limitations, they can be seen as opportunities for a richer understanding of complex phenomena. Integrating insights from sociology, psychology, and literature can enhance theoretical frameworks in media studies, providing a more nuanced understanding of audience behavior and media effects. Ultimately, while striving for a distinct identity, media and communication sciences can benefit from acknowledging and embracing its interconnectedness with other disciplines. This recognition may lead to more robust methodologies and innovative theories, reflecting the complexities of human experiences and societal dynamics in an ever-evolving media landscape.
Keywords
Concept of receiving ; literary studies ; media research ; epistemological interconnection
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