افاق للعلوم
Volume 11, Numéro 1, Pages 99-114
2026-01-15

The Epistemological Positioning Of Technological Determinism Theory In The Arab Media Studies In The New Communicative Environment: Critical Analytical Study On A Set Of New Media Studies In Algeria



Authors : Mechoud Fayza . Serai Soud .

Abstract

Abstract ; The ideas of Marshall McLuhan are a prominent reference for information and communication scholars. However, in Algeria, they raise a hot epistemological debate, mainly with the current digital transformations. In this regard, this paper aims at reviewing his approach to the media environment to interpret the current variables in the digital world. In so doing, we conduct a critical analysis of the main Algerian works that referred to the theory in tackling the new media to reveal the patterns of use and focus on the theoretical and methodological introductions. Findings show that these ideas are seen as a historical heritage, a criticism topic, and an outlook source.

Keywords

 The ideas Marshall McLuhan ;  Epistemological positioning ;  New media

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