مجلة هيرودوت للعلوم الإنسانية والاجتماعية
Volume 9, Numéro 3, Pages 160-179
2025-06-03
Evoking Social Communication In The Age Of The Digital Space
Authors : Berkoune Kahina .
Abstract
Our research attempts to understand how the social network Facebook can contribute to the dissemination of social communication messages to an external audience under the direction of the general interest associations of the study (Ecological Association Tichy the green, Tariq Essalama Bejaia Association and hands extended to Melbou cancer patients Association of the wilaya of Bejaia).Consequently, this study identifies that the associations of the study use a digital communication strategy to persuade the target population of the relevance of social communication.
Keywords
Social communication ; General interest ; Persuasion ; Raising awareness ; the broadcast
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