مجلة الواحات للبحوث و الدراسات
Volume 18, Numéro 1, Pages 252-266
2025-06-01
Digital Public Relations And Its Role In Attracting External Audiences To The Organization A Field Study Of The Algerian Telecommunications Commercial Agency, Tolqa, Biskra
Authors : Guesmia Manoubia .
Abstract
ABSTRACT: This study aims to understand the role that digital public relations play in attracting external audiences to the Algerian Telecommunications Institution in Biskra. Digital public relations have introduced new methods that rely on the internet and its technologies and platforms to influence, persuade, and attract the external audience to the services provided by the organization in its field of work. The goal is to enhance the interactive capacity between the organization and its external audience. The study used a survey methodology, applying a questionnaire to gather information from the participants, who are employees of the Algerian Telecommunications Institution in Tolqa Biskra.
Keywords
Public Relations ; Digital Public Relations ; External Audiences
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