الريادة لاقتصاديات الأعمال
Volume 11, Numéro 1, Pages 338-349
2025-01-31
Uses Of Artificial Intelligence In Digital Marketing: Tools And Platforms- Analytic Study
Authors : Fechit Hamid .
Abstract
This paper aimed to survey and explores artificial intelligence tools and its uses in digital marketing. It looked to examine the areas that artificial intelligence was able to enter in digital marketing, and sought to include some of the tools and applications that swept into digital marketing. The study concluded that artificial intelligence has impacted digital marketing and has been able to cover and develop many of its areas, such as data analysis and forecasting, automation of marketing processes, assistance in building and managing marketing content, as well as assistance in enhancing the performance of digital marketing and elevating it to more efficient and effective levels. The study also recommended that businesses working in the field of digital marketing should keep pace with all developments in artificial intelligence, particularly those that support the application of digital marketing.
Keywords
Digital marketing ; Artificial Intelligence ; Data Analysis ; Automation
Les articles similaires
Naceri Zohra
.
Djellouli Mokhtar
.
pages 38-53.
Khelifa Ahmed
.
Hacini Manal
.
pages 292-310.
Maanaoui Fatima
.
Elmoffock Nabila
.
pages 01-25.
Rezkallah Mahdi Houssem Eddine
.
Maoua Wafa
.
pages 128-145.
Mostefaoui Ilhem
.
Benkirat Widad
.
pages 39-58.
