مجلة آفاق للبحوث والدراسات
Volume 8, Numéro 1, Pages 128-145
2025-01-31
The Contribution Of Artificial Intelligence Applications To The Development Of Digital Marketing Tools Models ( Zendesk , Etsy , E Bay , Ali Baba)
Authors : Rezkallah Mahdi Houssem Eddine . Maoua Wafa .
Abstract
Abstract : Our research paper emphasizes the crucial role of artificial intelligence in developing digital marketing tools. We propose innovative AI-powered techniques to revolutionize application development. Digital marketing, a cornerstone of modern business, has created value for organizations and strengthened customer relationships through online services. The rapid pace of technological advancement has heightened competition, accelerating digital marketing. Marketers worldwide are using digital technology to improve service quality and efficiency. Artificial intelligence is transforming marketing with advanced features like intelligent search, targeted ads, personalized content, automation, fraud prevention, image and voice recognition, sales forecasting, natural language processing, predictive customer service, and customer segmentation. AI provides businesses with deep customer insights, driving sales and revenue growth. This study analyzes the successful integration of AI into digital marketing strategies by global technology companies such as Zendesk, Etsy, EBay, and Alibaba. By examining their approaches and analyzing their statistics, we can gain valuable insights into effective AI implementation in this field
Keywords
Key words: Chabot’s, IKEA, artificial intelligence, e-commerce, content creation.
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