Le Manager
Volume 11, Numéro 2, Pages 199-230
2024-12-31
Exploring The Impact Of Cultural Factors On Women's Consumer Behavior Towards Cosmetic Products
Authors : Merabti Manal .
Abstract
The culture cannot be separated from the individuals, its impact appears in their whole life and behaviors especially their purchases of products or services, this impact is getting harder and has many significations when it comes to the sensitive products such as cosmetics which itself may represent different meanings to the user. The paper contains two parts that will give theoretical and conceptual guidance of the concepts of interest. Whereas, the empirical part represents several applications of the knowledge gained from the knowledge. Even if the research objectives were assemble; the research is undersized than examining the influential factors of culture which are getting endless by the time and by the growing knowledge of the consumers about their needs and desires.
Keywords
consumer behavior ; cultural factors ; women consumers’ behavior ; cosmetics products
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