مجلة العلوم الاقتصادية وعلوم التسيير
Volume 24, Numéro 1, Pages 114-127
2024-12-31
The Role Of Internal Marketing In Achieving Internal Client Satisfaction –the Case Of Constantine2 University-
Authors : Bouchelouche Abdelhalim .
Abstract
This study aimed to identify the role of internal marketing in achieving internal client satisfaction. To this end, we conducted a field study at the University of Constantine 2, where we observed the current state of internal marketing and employee satisfaction. We also examined the relationship between these concepts using a questionnaire distributed to a sample of the staff. The results revealed a weak application of internal marketing at this university and an average level, that tend to be weak of the job satisfaction among its employees. Furthermore, the findings demonstrated a relatively strong and significant relationship between internal marketing and internal client satisfaction.
Keywords
Internal marketing ; Job satisfaction ; Internal client ; Higher education ; Algerian university
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