The Influence of Corporate Social Responsibility on Customer Satisfaction and Trust: A Case Study of Mobilis - Saïda Agency | ASJP

مجلة البشائر الاقتصادية
Volume 10, Numéro 3, Pages 569-581
2024-12-14

The Influence Of Corporate Social Responsibility On Customer Satisfaction And Trust: A Case Study Of Mobilis - Saïda Agency

Authors : Souar Walid . Alami Hassiba . Boulouma Hadjira .

Abstract

This research aims to impact social response's impact on customer satisfaction and trust in the service company Mobilis. To assess this effect, we conducted a field study involving the distribution of questionnaires to a sample of 60 Mobilis customers in the Wilaya of Saïda. The data was analysed using the SPSS v26 program, employing the legal correlation measurement method. Our findings reveal a direct positive impact of social responsibility dimensions on customer satisfaction and trust in the service company Mobilis

Keywords

Key Words: Social responsibility, satisfaction, trust, Mobilis Company

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