دراسات وأبحاث
Volume 12, Numéro 4, Pages 1161-1175
2020-10-15
Authors : سعدي رندة . قاشي خالد .
Pharmaceutical industry depends on the abundance of technology, whether in manufacturing/marketing. Innovative marketing in the pharmaceutical industry provide an attractive marketing program that creates value for society. One of its most innovative means is digital platforms, as a conclusion the PharmNet digital platform offers innovative digital services for the public, health workers, also for a laboratory Pharmaceutical industry.
Pharmaceutical Marketing ; Pharmaceutical industry ; Marketing Innovation ; PharmNet Digital Platform.
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
عقون شراف
.
بوروينة عزيز
.
بوخذوني لقمان
.
ص 731-752.