مجلة البحوث العلمية والدراسات الإسلامية
Volume 18, Numéro 3, Pages 139-162
2026-09-28

Language As Performance In Virtual Space



Authors : Djoubar Abdelhafid .

Abstract

This article examines language as performance in virtual space and how digital environments reshape communication. Drawing on speech act theory, dramaturgical interaction, and performativity, it argues that online language produces presence, constructs identity, negotiates belonging, and positions users within digital communities. It analyzes social media discourse, multimodality, style-shifting, and code-switching, including the interaction of words, emojis, images, memes, and video. It also addresses persuasion, authenticity, anonymity, and manipulation, concluding that digital discourse is a dynamic multimodal social practice and a field of action and performance.

Keywords

Language ; linguistic performance ; virtual space ; digital discourse ; digital identity ; social interaction ; online communication ; multimodality

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