مجلة إضافات إقتصادية
Volume 10, Numéro 2, Pages 1576-1593
2026-09-30
Digital Consumer Interest And Online Purchasing Behavior: Evidence From Ouedkniss Search Trends
Authors : Saket Fatima Zohra . Graa Amel .
Abstract
This research paper examines online customer behavior and interests, focusing on Ouedkniss, a leading e-commerce platform in Algeria. Using a case study methodology, the research analyses the search terms used by internet users to explore specific information or products and evaluates the resulting outcomes. Results reveal that searches on Ouedkniss are primarily driven by new product launches, particularly automobiles and smartphones, rather than traditional or general market searches. From a marketing perspective, these findings demonstrate that sellers and advertisers can enhance product visibility by promoting them immediately upon market launch, as consumer search activity increases during this period.
Keywords
Digital consumer behaviour; Consumer Interest; Google Trends; Search Query; Ouedkniss.
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