المجلة الدولية للاتصال الاجتماعي
Volume 13, Numéro 2, Pages 30-42
2026-06-30
Media And Communication Studies In The Digital Age: Integrating Technical And Humanistic Approaches
Authors : Echikr Anissa .
Abstract
The development of societies and the rapid spread of information and communication technologies have led to the emergence of a field of study concerned with examining the phenomena resulting from the impact of these technologies on individuals and society. In this context, media and communication studies have taken shape as a discipline focused on analyzing the communication process in its various technical, social, and cultural dimensions. Media and communication studies is considered a multidisciplinary science due to its intersection with several related disciplines. It has benefited from the technical sciences in employing modern tools and technologies, and it has also drawn upon the humanities and social sciences in adopting research methodologies, approaches, and theories that contribute to explaining the media and communication phenomenon and understanding its dimensions and effects within society.
Keywords
Media and communication studies ; technical sciences ; humanities, sociology ; psychology, linguistics ; semiotics ; Semiology
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