مجلة التنمية والاستشراف للبحوث والدراسات
Volume 11, Numéro 1, Pages 138-148
2026-07-01

Understanding Algerian Customers’ Purchase Intentions Regarding Smartphones Made In China: An Exploratory Study



Authors : Djellout Fatima . Lalaoui Amor .

Abstract

The present study aims to explore the determinants of Algerian costumers’ purchase intentions regarding smartphones Made in China. For this purpose, a qualitative approach was adopted. The data collected during the smartphones sellers interviews’ were analyzed implementing Braun & Clarke (2006) thematic analysis and MAXQDA 24 software. The results suggest that customers’ purchase intentions are conditioned by six factors: price, intrinsic quality, perceptual quality, attitudes, trust and brand loyalty. The research findings provide companies with actionable insights to optimize their production and communication strategies. Furthermore, they can serve as inputs for future studies to examine the determinants’ relative impact on costumers’ purchase intentions.

Keywords

Purchase intention ; Determinants ; Made in China ; Smartphones ; Algeria

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