المعيار
Volume 30, Numéro 3, Pages 12-19
2026-06-11
Artificial Intelligence And Social Data Analysis
Authors : Elhamza Bilal .
Abstract
This study demonstrates that artificial intelligence has become a central tool in social data analysis amid the significant expansion of digital spaces and the exponential growth of data circulating within them. It has provided advanced capabilities for processing big data, extracting behavioral patterns, and understanding social phenomena with greater accuracy and depth compared to traditional methods. Furthermore, AI has contributed to enhancing the interpretation of public opinion and predicting social trends through techniques such as machine learning, natural language processing, and social network analysis. However, this technological development is accompanied by several fundamental challenges related to privacy, algorithmic bias, and the lack of transparency in AI models. These challenges necessitate approaching artificial intelligence within a critical framework that balances its analytical power with the sociological and humanistic dimensions in understanding social phenomena.
Keywords
Artificial Intelligence ; Social Data Analysis ; Big Data ; Ethical Challenges ; Evidence-Based Policy.
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