Revue Algérienne des Sciences du Langage
Volume 11, Numéro 1, Pages 560-574
2026-06-10

Globalization And Its Impact On Reshaping The Algerian Culture: An Ethnographic Study

Authors : El Aggoune Amina .

Abstract

Globalization is most of the time described as a multidimensional process. It has recently impacted the economic, political, social, technological, environmental, and cultural aspects of each nation across the world. Globalization has led to unprecedented interconnectedness and interdependence among nations, cultures, and societies. The problem that arises is that globalization has increasingly started to pose an emerging threat on many local cultures across the world and the Algerian culture is not an exception. Accordingly, the current research contribution attempts to explore the impact of globalization on reshaping the Algerian local culture and altering its social identity. In this regards, it tries to address the following significant research questions: what are the manifestations of the impact of globalization on the Algerian culture? What measures can be undertaken to cope with globalization while preserving the Algerian cultural identity? Therefore, this research study is typically grounded on the adoption of ethnographic approach aligned with the collection of observational qualitative data. It is purposefully used to gain better understanding of the new emergent cultural practices of the Algerian society in the global era. As far as research findings are concerned, it has been found that the global culture and western behaviors have traced radical changes on every aspect of the Algerian culture including its language, religion, food, clothing, marriage, family, shopping, trade, music, and media. The research study ends up by offering some useful suggested measures that can be undertaken so that one can coexist in the global world while preserving his own cultural heritage.

Keywords

Culture ; ethnography ; globalization ; heritage ; identity