مجلة التمويل والاستثمار والتنمية المستدامة
Volume 11, Numéro 1, Pages 540-554
2026-06-08
The Adoption Of Strategic Orientation Dimensions In Startups: A Case Study Of ‘redjem Studio’ In Setif Province
Authors : Belouchene Rima . Benhah Mounir .
Abstract
The study aimed to present the fundamental concepts of strategic orientation and startups, and to examine the reality of adopting the dimensions of strategic orientation within a startup. The descriptive approach was adopted as the general methodology of the research. To achieve the objectives of the study, the startup “Redjem Studio” in Setif Province was selected as a case study. Data were collected through a direct personal interview conducted with the owner of the startup under study
Keywords
Strategic Orientation ; Startups ; Vision ; Mission
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