Revue algérienne d'économie et gestion
Volume 20, Numéro 1, Pages 203-223
2026-06-01
The Use Of Social Media As A Tool For Digital Entrepreneurship Among Young Algerians
Authors : Beghdadi Kawther .
Abstract
This article analyzes the role of social media in the development of digital entrepreneurship among young Algerians, focusing on the practices adopted, the perceived benefits, and the constraints encountered. Based on a quantitative survey of 100 young entrepreneurs who use social media to market products or services, the results show that these platforms are a key lever for visibility, communication, and value creation, particularly via Instagram. However, the effectiveness and sustainability of projects remain limited by a lack of digital marketing skills, difficulties related to online payments, logistical constraints, and an unsuitable regulatory framework. The study thus highlights a gap between the potential offered by digital technology and the institutional conditions necessary for sustainable digital entrepreneurship in Algeria.
Keywords
Digital entrepreneurship ; Social media ; Young entrepreneurs ; Digital marketing ; Algeria
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Ounissi Khaled
.
pages 358-373.
Djidel Sara
.
Habbache Fares
.
pages 641-661.
