مجلة الإدارة والتنمية للبحوث والدراسات
Volume 14, Numéro 1, Pages 641-661
2025-06-01
Algerians’ Online Customer Experience In The International Online Shops: Is Algerians Customers Experience Affected By Aliexpress’ Social Media Marketing Activities?
Authors : Djidel Sara . Habbache Fares .
Abstract
In this era of digital progression, social media marketing has a remarkable impacts different aspects of customers journey and one of them is their experience. This study delves into AliExpress social media activities chances in enhancing Algerian’s customer experience. We examined quantitative data from 130 answers of Algerian customers. We found that Algerian consumers of AliExpress had a good online buying experience, with only trendiness of social media content impacting their experience. Entertainment, interaction, customization, and word of mouth had limited effect. These results highlight the importance of an impactful posts to reinforce the customer experience.
Keywords
social media ; social media marketing activities ; customer experience (CX) ; Algerian online customer ; online shops ; AliExpress
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