المجلة الدولية للاتصال الاجتماعي
Volume 13, Numéro 1, Pages 59-70
2026-03-31
Challenges Of Ethical Regulation Of Digital Sports Media
Authors : Medddah Khaldia . Trif Atallah .
Abstract
Specialized media aims to prepare and publish specific types of media materials directed at a specific audience, with specific characteristics and features. Therefore, this type of media requires accurate knowledge of the audience. Among the most important of these types is sports media, which aims to raise the level of sports culture and increase sports awareness, while introducing the importance of sports to the audience, given also the importance that sports have in the lives of individuals Sports media has many and varied roles, with the diversity of needs of individuals and groups. It satisfies the desires of large groups and segments of society. Therefore, those who practice it must adhere to a set of foundations and standards that govern their profession, which is called professional ethics. The development of modern communication technology has led to great competition between digital sports media to reach the public, to meet their demands and needs. This competition has produced many ethical and even legal problems, which has prompted specialists to reconsider preparing ethical charters that suit the environment in which this type of media is practiced, as digital sports media faces many challenges in order to control it with ethical and professional standards This is a result of the rapid development of technology and the expansion of the digital audience through social networks, in addition to the ease of publishing in them, and the difficulty of legal regulation of this space. Through this article on the challenges of digital sports media ethics, we will highlight the role of professional ethics in directing various positions and topics for practitioners of this profession, as the ethics of the journalism profession do not stop at this point, but also work to protect the audience from any irresponsible use Highlighting the most important challenges that hinder the ethical regulation of digital sports media.
Keywords
sport media ; digital environment ; media ethics ; professional standards
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