مجلة الإبداع
Volume 16, Numéro 1, Pages 6-19
2026-01-15

Achieving Digital Transformation Through Marketing: Global Business Cases



Authors : Madouche Rym .

Abstract

Digital transformation has become a major concern and a strategic issue for all companies, regardless of their size or industry, as it affects the organization as a whole. Indeed, digital technologies have revolutionized the way business is conducted, and this disruption is expected to gain even more momentum with the rise of connected devices. The purpose of this paper is to provide a comprehensive perspective on digital transformation through the lens of marketing. To this end, we will present the six key pillars of digital transformation, the role of marketing within this process, and the essential skills required of marketers in the digital era. This research will also examine the evolution and trends of this digital wave, demonstrating the successful digitalization approaches adopted by entreprises, and presenting several examples of global enterprises that have successfully achieved their digital transformation.

Keywords

digital ; digitalisation ; digital marketing ; digital transformation

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