مجلة التمويل والاستثمار والتنمية المستدامة
Volume 10, Numéro 2, Pages 96-114
2025-12-29

Web Analytics And Its Impact On Business Performance: The Case Study Of Hasnaoui Telecom Algeria



Authors : Diouani Hela . Meradi Samir .

Abstract

In the digital age of transformation, businesses increasingly depend on data to assess and enhance their site performance. Web analytics has proved to be an essential tool in tracking user activity and refining digital strategy. In this paper we try to show the influence of web analytics on the business performance within Hasnaoui Telecom Algeria. The study was conducted based on Google Analytics metrics, including performance indicators like user engagement, user acquisition, page behavior, conversion tracking. Results show stable site traffic, but weaknesses in visitor retention and CTA load speed with drastic call-to-action changes. The research highlights potential implications for the implementation of web analytics on digital actions, and suggests a number of recommendations, namely, an improvement of user experience, a reinforcement of the content strategy on social media, an optimization of the SEO/SEA strategy, and a development of customer loyalty reactivation strategy.

Keywords

Web Analytics ; Business Performance ; Google Analytics ; Digital Strategy ; KPI ; User Experience

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