مجلة المنتدى للدراسات والابحاث الاقتصادية
Volume 9, Numéro 2, Pages 446-457
2025-12-07
The Role Of Content Marketing Strategies In Enhancing Brand Image And Awareness: A Case-based Approach
Authors : Nechoud Lamia . Gouri Meriem .
Abstract
This study aims to examine the influence of content marketing on brand image and brand awareness, drawing upon a comprehensive review of existing literature and an empirical case study. The primary objective is to identify the strategic levers that enable firms to enhance the effectiveness of their content marketing initiatives. Through this analysis, the study seeks to address the following research question: How effectively can content marketing enhance brand image and boost awareness among target audiences? The findings confirm that content marketing, including its tools such as trends and advertising, plays a pivotal role in enhancing brand awareness. Furthermore, this research provides managerial implications and outlines directions for future investigations.
Keywords
Content Marketing ; Trends ; Advertising ; Brand Awareness ; Brand image
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