دراسات وأبحاث
Volume 17, Numéro 3, Pages 333-353
2025-07-15

The Power Of Big Data: The Mechanics Of The New Digital Colonialism.

Authors : Ydroudj Lakhdar .

Abstract

Abstract: This study aims the exploration of the concept of digital colonialism, associated with the prorogation classical imperialism where ancient colonialist and powerful nations. This new form of colonialism resides in the exploitation of data from less developed countries, known as Third World countries. It, also, examines how major tech companies extract personal information without the clear consent of the networks and digital platforms, reinforcing political and ideological alienation, cultural domination and economic inequalities. The article highlights the implications of surveillance capitalism, which allows these entities to manipulate user behavior and public opinion. Furthermore, it discusses the resulting economic dependency and censorship faced by countries in the Global South. Ultimately, the piece calls for advocacy for digital sovereignty and equitable access to technology as essential steps toward resisting digital colonialism which dominating all the peoples as a part of surveillance capitalism.

Keywords

Digital colonialism ; big data ; surveillance capitalism ; Telematics’ dependency ; digital sovereignty