Le Manager
Volume 12, Numéro 1, Pages 255-274
2025-06-30
Exploring Seo Strategies In The Banking Industry: Enhancing Online Visibility Through Natural Referencing
Authors : Hammouche Jamila . Graa Amel .
Abstract
SEO refers to all the techniques implemented to increase the visibility of a website on search engines. Natural referencing (SEO - Search Engine Optimization) is a complex and evolving discipline that plays a key role in optimizing the visibility and ranking of websites in search engine results. By combining on-page and off-page strategies, using analysis tools and following the latest trends, companies can improve their online presence and attract targeted traffic . This research analyzes the use of natural referencing (SEO) techniques and tools by the CPA bank and its influence on its visibility on the internet. The analysis shows that the cpa-bank.dz site benefits from significant visibility on search engines, in particular due to its excellent position for strategic keywords such as "cpa" and "cpa ebanking". However, despite a high level of research and a dominant position in organic results, the analysis results highlight opportunities for improvement.
Keywords
SEO ; website ; Traffic ; banking sector ; Visibility ; cpa-bank.dz
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