La revue de la Communication et du Journalisme
Volume 12, Numéro 1, Pages 22-33
2025-07-05
Artificial Intelligence (ai): The Innovation Engine For The Growth Of Emerging Digital Media Organizations.
Authors : Ayed Hanane .
Abstract
This study aims to analyze the role of artificial intelligence in supporting the growth of emerging digital media institutions amid the rapid developments in the media sector. The study employs the descriptive-analytical approach, highlighting the impact of artificial intelligence technologies, such as big data analysis and automation, on enhancing marketing strategies, content management, and the development of sustainable business models. It also examines the technical and ethical challenges associated with algorithm use, including transparency and data protection. The study concludes that integrating artificial intelligence constitutes a strategic choice to ensure the sustainability of these institutions, emphasizing the need to balance innovation with ethical responsibility. .
Keywords
Keywords : Artificial Intelligence, Digital Media, Media Innovation, Big Data, Content Management.
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