المجلة الدولية للاداء الاقتصادي
Volume 8, Numéro 1, Pages 228-247
2025-06-30
Ai Marketing And Its Role In Enhancing E-commerce Within Economic Enterprises: An Analytical Study Of Tesla’s Experience (2012–2024)
Authors : Boussairi Besma .
Abstract
Artificial Intelligence (AI) has emerged as a transformative and revolutionary technology that has rapidly permeated all fields, particularly the business sector and its digital components. This study aims to explore the implications of integrating AI into marketing and to analyze its connection with e-commerce. Relying on a descriptive-analytical methodology and a case study of Tesla from 2012 to 2024, the research reveals a direct and positive correlation between AI-driven marketing—especially in the areas of product strategy and promotion—and the strengthening of Tesla’s e-commerce activity. The integration of AI into marketing is now considered one of the most promising strategies for the success of modern economic enterprises and a critical pillar for sustaining their operations in the near future.
Keywords
Marketing ; Artificial Intelligence ; Digital Environment ; E-Commerce ; Tesla
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