مجلة معالم للدراسات الاعلامية و الاتصالية
Volume 7, Numéro 1, Pages 13-22
2025-06-29
Conceptual Overlap And Methodological Differences Between Empirical And Semiotic Content Analysis In Media And Communication Studies Readings And Analysis
Authors : Kessai Thamila . Kessai Zahra .
Abstract
Abstract: Researchers in media and communication studies rely on various scientific methodologies, with their selection aligned to the nature of the topic under investigation. The research problem from which the researcher begins determines the type of methodology that will frame the study and analysis. These analytical approaches range between quantitative and qualitative methods. The study of media and communication content varies depending on the objectives set by the researcher: empirical content analysis is used for quantitative study of the subject, whereas semiotic analysis—as a qualitative method—focuses on communicative content in order to interpret the meanings of signs. Accordingly, the methodological framework differs between both types of analysis. Empirical content analysis relies on dividing content into categories and units of analysis, while semiotic analysis involves breaking the content into meaningful signs that carry hidden, implicit meanings to be interpreted by the researcher. This article aims to explore these differences in detail in order to better understand the conceptual overlap and uncover the methodological differences between empirical and semiotic content analysis in communication studies.
Keywords
Conceptual Overlap ; Research Methodologies ; Empirical Analysis ; Semiotic Analysis ; Media and Communication Content
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