مجلة الرسالة للدراسات الإعلامية
Volume 9, Numéro 1, Pages 155-164
2025-03-31
تحليل المضمون في الدراسات الإعلامية: من اختلاف المفهوم إلى إشكالية الكم والكيف Content Analysis In Media Studies: From Conceptual Differences To The Issue Of Quantity And Quality
الكاتب : بن دالي فلة .
الملخص
The study focused on content analysis techniques in media studies, addressing various definitions of content analysis. It also explored the historical development of content analysis techniques. The study further examined the methodological steps followed in the process of content analysis within media studies. Finally, the study aimed to shed light on the issue of quantity and quality in content analysis, highlighting the definitions of both quantitative and qualitative analysis, their key advantages and disadvantages, and ways to reconcile both approaches in media studies that rely on content analysis.
الكلمات المفتاحية
Content Analysis; Media Studies; Quantitative Analysis; Qualitative Analysis; Methodological Steps; Historical Development.
مقالات مماثلة
Kessai Thamila
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Kessai Zahra
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pages 13-22.
بوخيط سليمة
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كتفي ياسمينة
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ص 43-56.
ذياب لبنى
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بوقزولة وداد
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ص 82-95.
حدون كنزة
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لعريبي نورية
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