مجلة هيرودوت للعلوم الإنسانية والاجتماعية
Volume 9, Numéro 1, Pages 498-508
2025-02-23
Authors : Abu Shiha Faris Salman . Bouamama Larbi .
The study seeks to find out the future and current situation to use artificial intelligence techniques in the Palestinian media in all different fields, in addition to finding out the capacity to integrate artificial intelligence techniques in Palestinian social media and the challenges and difficulties they face in these modern techniques in Palestine. studies research, belong to the exploratory study and meta researches which use scanning media method and gathering dates of the study by using rationed interview tools from experts and professionals in artificial intelligence :techniques field deliberate sample method, The study reached several results. Main ones lack of Palestinian media to the technological infrastructure needed to apply intelligence technologies effectively, like high-speed internet .connectivity and high-quality computers .Difficulty in having financing to invest in infrastructure and software training and development applications in intelligence technology The study referred to the fact that artificial intelligence techniques will help to improve marketing strategies and increase targeted advertising in .Palestinian media, and will revenue and financial sustainability
Artificial intelligence ; Palestinian media ; Artificial intelligence techniques ; smart application
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
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pages 257-268.