مجلة الباحث الاقتصادي - Economics Researcher's Journal -
Volume 11, Numéro 1, Pages 15-28
2024-12-31
Digital Marketing In Algerian Tourism: Challenges, Opportunities, And Strategic Recommendations
Authors : Mekideche Amine . Bouaza Khaled .
Abstract
Digital transformation in tourism marketing is a crucial driver for enhancing competitiveness in the global tourism sector; however, Algerian tourism sites face significant challenges compared to leading international platforms, highlighting a research gap on the reasons for this modest performance; therefore, this study aims to evaluate the effectiveness of Algerian tourism sites in attracting local and international visitors and comparing them with global sites. The study used tools to analyze digital performance data, focusing on traffic, interaction, and mobile adaptation. The results showed a significant decrease in traffic and interaction on Algerian sites compared to the strong performance of global sites that rely on responsive design and support for multiple languages. Accordingly, the study recommends developing comprehensive digital strategies, including improving user experience, enhancing search engine optimization (SEO), and expanding linguistic diversity to attract an international audience. These findings provide key insights to support efforts to position Algeria as a competitive tourism destination in the global market.
Keywords
Digital Tourism Marketing ; Improving User Experience ; SEO for Travel Websites ; Tourism Marketing Strategies ; Tourism Platforms
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