مجلة البحوث والدراسات
Volume 23, Numéro 1, Pages 285-312
2026-01-20
The Role Of Digital Advertisments In Enhancing Digital Marketing Communication Strategies For Thermal Hospitality Tourism A Case Study Of “ Hotelier - Tourism And Hammamt Groupe
Authors : Kheira Amel Chergui . Zahaf Sonia .
Abstract
This study looks to know how far Tourism establishment adapt the development in levelling-up tourism through digital advertising efficiency to hotel tourism and local destinations with medical thermal characteristics. To achieve that we broke done the study by descript-analytic approach, and content analysing to settle down the data collected for GHTT clients basing on electronic questionnaires as a tool of the study, it arrives to results engaged that Digital advertising is an effective digital marketing communication strategy for hospital-thermal tourism destinations.
Keywords
digital advertising ; marketing communication ; Thermal Tourism ; GHTT ; Hospital Tourism
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