Revue Les Cahiers du POIDEX
Volume 13, Numéro 2, Pages 179-198
2024-12-25

Electronic Marketing Of Health Services In The Light Of Corona Pandemic -some Algerian Models-

Authors : Taher Nadia .

Abstract

This research paper aims to expose models of electronic marketing of health services in Algeria, by highlighting the most famous electronic health platforms that were launched during the Corona pandemic. These platforms have become part of the health scene in Algeria. It is considered one of the innovative solutions to overcome the remnants of the pandemic and its negative repercussions, which were not limited to health systems and individuals’ safety only, but extended to include all fields of life. The results of the study indicate that Algeria has many electronic platforms geared towards providing a smart and easy healthcare experience, as it is the quickest and most ideal solution for adhering to prevention measures and limiting the spread of Corona virus.

Keywords

Corona Pandemic ; Electronic Marketing ; Electronic Health Services Platforms ; Algeria