مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 17, Numéro 2, Pages 435-451
2024-12-20
The Effectiveness Of Strategic Alliances Between Economic Institutions Presenting The Experience Of Mobilis And Algeria Post
Authors : Boutora Fadila . Boutora Fatma Zohra . Belyardouhe Hassiba .
Abstract
This study aims to clarify the effectiveness of strategic alliances as they are one of the means that business organizations can exploit in a way that achieves an effective response to the changes occurring in their environment, with a presentation of a model of the experience of the alliance between Algeria Post and Mobilis and highlighting the importance of this alliance as a strategy to expand current markets and enter new markets, and achieve distinction and difference from competitors.
Keywords
strategic alliances ; Business organizations ; Mobilis Foundation ; Algeria Post Corporation.
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