المجلة الدولية للاداء الاقتصادي
Volume 7, Numéro 2, Pages 267-287
2024-12-19
Rethinking Agrifood Digital Strategies To Enhance Food Safety A Qualitative Approach
Authors : Meradi Samir . Diouani Hela . Abdelhak Soumia .
Abstract
The agri-food sector in Algeria struggles with traceability and food safety challenges. This study explores the impact of digital strategies like ERP systems, blockchain, and digital marketing on improving efficiency, transparency, and customer trust. Semi-structured interviews with industry professionals highlight enhanced traceability, visibility, and customer loyalty as key benefits. However, issues such as limited infrastructure and low digital awareness persist. The findings emphasize the importance of digital transformation for boosting competitiveness, transparency, and sustainability in the agri-food sector.
Keywords
Digital ; Agri-food ; Website ; Blockchain ; Traceability
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