مجلة الامتياز لبحــوث الاقتصاد والادارة
Volume 8, Numéro 2, Pages 222-237
2024-12-16

The Impact Of Employee Reward Programs On Their Loyalty Under The Internal Marketing Approach In Algerian Airlines



Authors : Benbelkacem Meriam . Laoudj Ouardia .

Abstract

The purpose of this article is to evaluate the influence of current reward programs on employee loyalty within an Algerian airline Tassili Airlines as well as to identify levers for improvement. Based on a literature review, qualitative analysis, and quantitative survey of Tassili Airlines commercial aircrew, we tested the hypothesis that reward diversity and the presence of career opportunities are negatively correlated with turnover. The results of our statistical analyses confirm this hypothesis, revealing that employees with personalized reward programs and a defined career path are significantly less likely to leave the company

Keywords

Internal Marketing ; Internal Customer ; Motivation ; Performance ; Loyalty

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