المجلة الدولية للبحوث القانونية والسياسية
Volume 8, Numéro 2, Pages 7-21
2024-10-01
A Reading From An Economic Legal Perspective On The Effects Of Digital Transformation And Artificial Intelligence Applications On Electronic Commerce
Authors : Bouabid Ayache .
Abstract
With the advent of digital communication technology, which has compressed time, removed national borders, and brought space closer together, the world is currently experiencing an information revolution in media, the COVID-19 pandemic and its aftermath have led to increased adoption of digital technology in various nations and economies, examples of these include electronic commerce and remote learning, the purpose of this study is to demonstrate the extent to which electronic commerce benefits from digital transformation from both a legal and economic standpoint, electronic contract signing has become a unique way to close business deals, and electronic commerce has seen a significant technological revolution that has benefited electronic marketing and involved the use of artificial intelligence techniques in research processes.
Keywords
Digital transformation ; E-commerce ; E-marketing ; Artificial intelligence
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