التكامل الاقتصادي
Volume 12, Numéro 3, Pages 49-58
2024-09-30

Environmental Issues And New Media: An Examination Of How Social Media Can Be Used To Spread Environmental Awareness And Encourage Ecotourism.



Authors : Louati Rabiaa .

Abstract

Since the beginning of the 20 century, the role of the media in addressing environmental issues has grown as societies have become increasingly reliant on the media to deepen environmental awareness among citizens. Furthermore, media and environmental awareness are an important and pivotal issue for the world, particularly in light of future characterized by globalization and technological revolution, so that it can benefit from new media. it can also be exploited in promoting eco-tourism areas, given the great advantages of this new media, especially social networking sites that enjoy flexibility, rapid spread, and a wide audience, which are characteristics that contribute to enhancing interaction and dialogue to discuss issues and direct individual behavior towards more sustainable behavior, to achieve a better life for the individual and society. This research explores the cognitive, theoretical, and conceptual foundations of social media's role in raising environmental awareness and promoting eco-friendly tourism using an inductive, descriptive, and analytical approach.

Keywords

New media ; Environmental issues ; Environmental awareness ; Ecotourism

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