دراسات وأبحاث
Volume 16, Numéro 5, Pages 425-443
2024-10-15
Digital Transformations In The Art Of Communication: From Traditional Oratory To Digital Rhetoric
Authors : Balta Meriem .
Abstract
This article explores how digital transformations influence the art of oratory by studying digital rhetoric. We analyzed how rhetoric has transformed from its traditional form to its modern digital version. The results showed that digital tools such as social media, email, and multimedia have become essential for effectively conveying ideas and emotions. Instant interaction and message customization are among the key advantages of digital rhetoric, enhancing effective communication with the audience. The role of artificial intelligence in improving audience engagement through personalized interactions was also highlighted. Despite this significant advancement, digital rhetoric still faces challenges such as the spread of fake news, necessitating strategies to improve the credibility of digital messages. Finally, the study recommended continuing research on the impact of artificial intelligence and the role of multimedia in digital rhetoric.
Keywords
Digital Rhetoric ; Digital Transformations ; Instant Interaction ; Multimedia ; Communication
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