Langues, discours et inter cultures
Volume 6, Numéro 1, Pages 10-49
2022-08-15
Rhetoric And Persuading Practs In Nigeria's President Muhammadu Buharis Broadcasts On The Covid-19 Pandemic
Authors : Akano Richard .
Abstract
This study examines rhetoric and pragmatic acts of persuading in Nigerias President Muhammadu Buharis (PMB) first two official broadcasts on the COVID-19 pandemic. Drawing on Aristotles rhetorical strategies and Meys Pragmatic Acts theory, findings show that the various instances of ethos (31), logos (10) and pathos (25) amount to a total of 66 instances, indicating PMBs heavy reliance on ethical and emotional appeals in indexing persuasion. Within the contextual resources of speech act shared situation knowledge, reference, inference and metaphor, pragmatic analysis shows that PMB pract thanking, commending, assuring and requesting to achieve the pragmatic goals of persuading and encouraging. This study concludes that persuasive elements in PMBs broadcasts are employed to evince the governments responsiveness to the COVID-19 pandemic, plead for compliance with COVID-19 prevention protocols and lockdown measures, and solicit the peoples support in the fight against the pandemic.
Keywords
Rhetorical appeals ; Persuasion ; Pragmatic Act theory ; Covid-19 broadcasts ; Muhammadu Buhari
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