مجلة الإدارة والتنمية للبحوث والدراسات
Volume 10, Numéro 2, Pages 505-522
2021-12-01
Authors : Badreddine Rabia . Bichari Karim .
This article explores De-marketing creative advertising as a tool to improve sales and profits. As De-marketing refers to a way for managers to cope with excess and/or undesirable demand for their products or services, many brands prove that De-marketing can be a profitable alternative. Patagonia is a company, encourage customers not to buy their product; the brand uses De-marketing to manage the flow of its product, to keep it more sustainable and long last, Patagonia's De-marketing creative advertising campaigns enables Patagonia to interact more closely with customers and achieve both of the sustainability and profitability of its goals.
De-marketing ; Creative advertising ; Patagonia. Inc
Boukreris Louafia
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Bouchegra Abdallah
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pages 135-143.
Ben Salem Toufik
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Elhadi Aissa
.
pages 562-581.
ام الرتم سحر
.
ص 916-935.
Bendjedid Rahma
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Dahdouh Mounia
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Naili Khaled
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pages 805-822.