المجلة الدولية للاتصال الاجتماعي
Volume 13, Numéro 3, Pages 335-353
2026-09-30
Entrepreneurial Communication In Start-ups In The Digital Era
Authors : Mahachi Nesma .
Abstract
This article analyzes the strategic importance of digital communication in the reconfiguration of entrepreneurial strategies within start-ups. In digitally intensive environments, communication has evolved beyond an operational function to become a central strategic resource influencing innovation, organizational identity, and stakeholder engagement. Grounded in strategic communication and digital entrepreneurship literature, the study examines how start-ups use digital platforms to enhance strategic agility, visibility, and competitive positioning. Adopting a conceptual and theoretical-analytical approach, the paper advances an integrated understanding of digital communication as a mechanism that supports strategic adaptation and long-term sustainability. The article contributes to the growing field of entrepreneurial communication by emphasizing the constitutive role of digital communication in navigating uncertainty and fostering resilience in dynamic ecosystems.
Keywords
digital communication ; start-ups ; entrepreneurial strategy ; strategic communication ; digital entrepreneurship
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Fattoum Lahouel
.
pages 17-32.
Said Houari Amel
.
pages 257-268.
