المجلة الدولية للاتصال الاجتماعي
Volume 13, Numéro 3, Pages 163-176
2026-09-30
Robot Journalism In The Age Of Artificial Intelligence: The Future Of The Media Profession Between Innovation And Employment Opportunities
Authors : Boutahra Assia .
Abstract
This study discusses the role of artificial intelligence in robot journalism within modern media functions and examines whether this technology can replace journalists and manage and renew the major media organisations’ activities, such as news production and broadcasting, especially with the rapid development of artificial intelligence and its numerous applications. Using an analytical approach, presenting the theoretical framework and key concepts of the topic, and a forward-looking discussion of the future of media performance and the employment prospects of journalists, the study concluded that despite the effectiveness of intelligent applications in media, it is difficult to assert that they can completely replace journalists in all activities, particularly those that require responsibility and human sensitivity. Therefore, it recommended that researchers invest in these applications without relying on them entirely.
Keywords
Artificial Intelligence; Robot Journalism; Media Profession; Innovation; Employment Opportunities.
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