دراسات اقتصادية
Volume 20, Numéro 2, Pages 183-212
2026-08-01
Assessing The Impact Of Logistics Efficiency On E-commerce Growth In Algeria
Authors : Berkani Salim . Semane Wassila .
Abstract
This study investigates the impact of logistics efficiency on E-commerce growth in Algeria, focusing on the role of delivery companies. It examines how delivery speed, service quality, and technology use affect sellers’ perceptions of performance, including sales improvement and customer satisfaction. While regression and correlation analyses revealed no strong statistical significance, descriptive findings highlight sellers’ prioritization of home delivery, geographic coverage, and shipment transparency. Companies relying solely on agency pickups were generally less preferred. Key challenges included delayed deliveries, communication failures, and unclear return procedures. Despite weak measurable effects, logistics remains a fundamental pillar of operational performance. The study recommends enhancing tracking applications, improving feedback systems, and fostering closer collaboration between logistics providers and online sellers to sustain trust and long-term e-commerce growth in Algeria.
Keywords
E-commerce ; Logistics ; Delivery Services ; Shipment Tracking
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