Le Manager
Volume 13, Numéro 1, Pages 202-229
2026-06-30
Literature Review Of The Bullwhip Effect In Supply Chains: Causes, Impacts, And Mitigation Strategies
Authors : Amari Soumya . Azouaou Lamia .
Abstract
The objective of this literature review is to reconstruct the conceptual evolution of the Bullwhip effect, identifies operational ( forecasting errors, batching, delays) and behavioral causes ( decision biases), analyzes logistics impacts (costs increases, production instability, stockouts and deterioration of inter-organizational relationships). The study shows that effective mitigation requires an integrated approach that combines information sharing, decision coordination, and the use of advanced technologies such as AI, blockchain, and collaborative planning systems. The synthesis offers a structured approach to the bullwhip effect and offers avenues for future research on the empirical analysis of reduction strategies and decision-making processes in different industrial contexts.
Keywords
Bullwhip effect ; supply chain ; demand variability ; operational and behavioral causes ; mitigation strategies.
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