مجلة الإبداع
Volume 16, Numéro 2, Pages 94-111
2026-07-01
The Role Of Artificial Intelligence In Management Decision-making - A Case Study Of Ibm -
Authors : Touati Meriem . Saad Mohamed Ali . Abdelkrim Siham .
Abstract
This study aims to analyze the role of artificial intelligence in the stages of managerial decision-making, from information gathering and processing to evaluating alternatives and selecting the most appropriate decision. It highlights its importance in improving decision quality, reducing errors, and increasing operational efficiency, while noting the ethical, regulatory, and technical challenges that organizations may face. The study also supports its theoretical framework with the case of IBM, which relied on the Watson system and advanced analytical systems, thereby helping to enhance predictive accuracy, develop decisions based on big data, and provide effective dashboards that significantly accelerate strategic and operational decision-making.
Keywords
Artificial Intelligence, managerial decision-making, big data, operational efficiency, IBM Watson .
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